Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data- driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display
advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones
At KGC Infotech, we have years of experience navigating the fast-evolving digital landscape and delivering quality digital marketing services. We have a long history of delivering successful business outcomes for clients from diverse industry verticals. We owe this success to our motto of “Digital Excellence.” Our culture of going above and beyond to deliver results, no matter what!
Our Digital Marketing Company comprises of passionate marketers and certified professionals who are adept at handling all aspects of Digital – from Search to Content to Social to Paid Media to Design and everything in between. Each ones of us lives by our motto of Digital Excellence and knows what it takes to succeed.
Develop A Strategy For Succeeding Online As a successful marketing agency, we know that the first step to a strong ROI is an online marketing strategy. Our senior marketing strategists build a thorough understanding of your business by immersing themselves in your brand, industry, and competitive landscape. This research is used to outline a clear set of guidelines and recommendations for digital growth.
Drive High Quality Traffic After outlining a strategy, our expert marketing team begins driving inbound traffic to your company's website through various marketing channels. By targeting users that have searched for a service you offer, we can drive traffic that will be more likely to engage with your website, take a desired action, become customers, and ultimately boost your ROI.
Increase Conversions & Customer Retention Potential customers will arrive to a user-friendly website that encourages engagement. Our customized website design and conversion rate optimization services are backed by marketing sciences and unique user behavior analytics focused on generating conversions.
Companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.
Customer demand for online services may be underestimated if you haven"t researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post.
If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.
It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.
It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialling new approaches to gain or keep their online audiences.
Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?